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Application Opens on:
Monday, December 13th 2021 Application Closes on: Friday, January 7th 2022 |
Application Criteria:
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Creative Assignment
Applicants will be asked to show a bit of their style and creativity through a creative assignment, and will need to select ONE creative assignment based on the discipline they select in the application.
1. (Art Direction) A musical artist you love is rebranding, and they want you to art direct their new look. Design their new look, and include assets they can use for print, billboards, album covers and/or vinyl designs, and social pages (Instagram, FB, Twitter, Spotify/Apple Music/Soundcloud). In less than 300 words, explain your artist's new direction.
2. (Copywriting) Oftentimes brands deliver on great taglines/catchphrases like McDonald’s “I’m Lovin’ It”, Nike “Just do it” or Allstate “You’re in Good Hands” but sometimes miss the mark on including black voices or showcasing Black Excellence. Imagine you are creating a tagline/catchphrase for Black History Month. Create a new Tagline or catchphrase that amplifies the black voices and showcases black excellence. In 300 words share the “Why” behind the tagline you created.
3. (Visual Brand Design) Create a storyboard to explain how you would brand your black experience. Make sure to keep in mind a color palette, photography, typography, textures, etc. In less than 300 words, briefly describe the meaning behind your storyboard of the black experience and why you chose to use such elements.
Applicants will be asked to show a bit of their style and creativity through a creative assignment, and will need to select ONE creative assignment based on the discipline they select in the application.
1. (Art Direction) A musical artist you love is rebranding, and they want you to art direct their new look. Design their new look, and include assets they can use for print, billboards, album covers and/or vinyl designs, and social pages (Instagram, FB, Twitter, Spotify/Apple Music/Soundcloud). In less than 300 words, explain your artist's new direction.
2. (Copywriting) Oftentimes brands deliver on great taglines/catchphrases like McDonald’s “I’m Lovin’ It”, Nike “Just do it” or Allstate “You’re in Good Hands” but sometimes miss the mark on including black voices or showcasing Black Excellence. Imagine you are creating a tagline/catchphrase for Black History Month. Create a new Tagline or catchphrase that amplifies the black voices and showcases black excellence. In 300 words share the “Why” behind the tagline you created.
3. (Visual Brand Design) Create a storyboard to explain how you would brand your black experience. Make sure to keep in mind a color palette, photography, typography, textures, etc. In less than 300 words, briefly describe the meaning behind your storyboard of the black experience and why you chose to use such elements.
