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Black History Month is often short-lived as it is only celebrated in the shortest month of the year. It’s often retrospective and generally leans more toward acknowledgment of the contributions of Black people rather than encouraging action. To address this, The 4A’s Foundation has created an initiative entitled, 365BLACKPRINT.
We at the 4A’s Foundation believe we play a pivotal role in advancing social justice and to assist us along that journey, we are excited to announce a new initiative, 365BLACKPRINT: Black History Reimagined; an initiative focused on celebrating Black talent in the industry all 365 days of the year. Throughout 2021, we will honor Black industry trailblazers and up-and-coming disruptors. We will also help to define the future for incoming Black professionals and create a pathway for success for Black talent.
We at the 4A’s Foundation believe we play a pivotal role in advancing social justice and to assist us along that journey, we are excited to announce a new initiative, 365BLACKPRINT: Black History Reimagined; an initiative focused on celebrating Black talent in the industry all 365 days of the year. Throughout 2021, we will honor Black industry trailblazers and up-and-coming disruptors. We will also help to define the future for incoming Black professionals and create a pathway for success for Black talent.
365BLACKPRINT Initiative Timeline
Mirrored after a traditional blueprint, The 365BLACKPRINT is designed to drive specific action through quarterly themes throughout the year. We’ve looked at Black History through the lens of Honoring the Past, Holding the Torch, Defining the Future and Lifting as we Climb. Over the course of this year, we’ll focus on four quarterly themes below to move toward an equitable future for Black people in the advertising industry.
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Target Audience
As celebrations around Black History have often targeted the Black community,
it is our goal to center our collective information sharing with the broader industry.
it is our goal to center our collective information sharing with the broader industry.
Upcoming Events
The 15 Second Pivot: A Conversation with Renetta McCann
NEW DATE: Tuesday, 4/27 from 4-5pm ET
Renetta McCann is recognized as one of the leading innovators and most influential executives in the advertising, marketing and media industries, with a global reputation for not only building brands, but also the organizations and leadership to sustain them. Renetta has always maintained a growth mindset and has never been bounded by any obstacles placed in front of her. Join us for an intimate conversation surrounding Renetta’s story of using learning as a guiding tool in establishing a long lasting BLACKPRINT for others to follow.
NEW DATE: Tuesday, 4/27 from 4-5pm ET
Renetta McCann is recognized as one of the leading innovators and most influential executives in the advertising, marketing and media industries, with a global reputation for not only building brands, but also the organizations and leadership to sustain them. Renetta has always maintained a growth mindset and has never been bounded by any obstacles placed in front of her. Join us for an intimate conversation surrounding Renetta’s story of using learning as a guiding tool in establishing a long lasting BLACKPRINT for others to follow.
Renetta McCann
Chief Inclusion Experience Officer, Publicis Groupe |
Simon Fenwick (Interviewer)
Executive Vice President, Talent Equity & Inclusion, 4A’s |
Resources
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