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Black History Month is often short-lived as it is only celebrated in the shortest month of the year. It’s often retrospective and generally leans more toward acknowledgment of the contributions of Black people rather than encouraging action. To address this, The 4A’s Foundation has created an initiative entitled, 365BLACKPRINT.
We at the 4A’s Foundation believe we play a pivotal role in advancing social justice and to assist us along that journey, we are excited to announce a new initiative, 365BLACKPRINT: Black History Reimagined; an initiative focused on celebrating Black talent in the industry all 365 days of the year. Throughout 2022, we will honor Black industry trailblazers and up-and-coming disruptors. We will also help to define the future for incoming Black professionals and create a pathway for success for Black talent.
We at the 4A’s Foundation believe we play a pivotal role in advancing social justice and to assist us along that journey, we are excited to announce a new initiative, 365BLACKPRINT: Black History Reimagined; an initiative focused on celebrating Black talent in the industry all 365 days of the year. Throughout 2022, we will honor Black industry trailblazers and up-and-coming disruptors. We will also help to define the future for incoming Black professionals and create a pathway for success for Black talent.
Target Audience
As celebrations around Black History have often targeted the Black community, it is our goal to center our collective information sharing with the broader industry.
365BLACKPRINT Initiative Timeline
Mirrored after a traditional blueprint, The 365BLACKPRINT is designed to drive specific action through quarterly themes throughout the year. We’ve looked at Black History through the lens of Honoring the Past, Holding the Torch, Defining the Future and Lifting as we Climb. Over the course of this year, we’ll focus on four quarterly themes below to move toward an equitable future for Black people in the advertising industry.
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365BLACKPRINT Blueprint
365BLACKPRINT Blueprint
Allyship and Action
Allyship & Action exists to bring more equity, diversity and accountability to the advertising industry. In 2020, A&A reached almost 10,000 people with three virtual events, ranging from 1 to 2 day attendance.
Our Mission is to galvanize marginalized voices and their allies to activate the industry for inclusion, accountability and equity. Our Purpose is creating a centralized platform that supplies people with resources, tools, support and scale to make the industry a more inclusive place for everyone. Additional Resources: Check out Allyship truly in action here. |
BLAC (Building Leaders and Creators)
BLAC hosts an annual 12-week internship program that pays, trains, and places emerging Black talent in some of the nation's leading independent advertising agencies. In the summer of 2022 the program will place roughly 60 interns in 21 agencies across the country. Last year, over 70% of BLAC's interns left the program with industry jobs.
Check out the program here. |
Dear Black Talent
Dear Black Talent is a strategic recruitment platform geared toward attracting new talent to advertising and elevating individuals seeking professional development. The site opens new doors for careers in advertising and connects talent to agencies dedicated to advocating for and improving diversity within the advertising mark.
Additional Resources: Find your role survey: https://www.dearblacktalent.com/#dbt Find your next job: https://www.dearblacktalent.com/#partners |
VANGUARD
The VANGUARD program is a year-long program addressing the professional, organizational, cultural, and personal needs of the leaders, agencies, and Black employee participants (Fellows). The program centers on fellowship, sponsorship, coaching, mentorship, and organizational learning. Leaders explore what it means to be a transformative Black leader through historical context, gaining the skills necessary to actualize Black leadership in everyday work. The VANGUARD program is truly about advancing the needs of the fellow collectively. |
Opening Shot
Opening Shot is a program created to promote diversity and inclusivity in the advertising industry by providing opportunities for individuals from diverse backgrounds to shadow professionals on an actual commercial video shoot. |
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Recent Events
The Importance of a Talent Blueprint
Thursday, March 31, 2022, 4-5 pm ET
Are you a talent professional seeking additional ways to support and uplift your diverse workforce? Are you a Black professional looking to take charge of your career? Now, more than ever, retention has become a pressing topic of conversation when charting one's professional journey. Therefore, having adequate resources at your disposal is crucial.
The 4A's Foundation's 365BLACKPRINT initiative aims to provide a blueprint for recruiting and retaining incoming and existing Black talent in the industry.
Join us for an insightful conversation with three powerful women; Netta Dobbins, CEO of Mimconnect and Shameka M. Brown, Managing Partner at The Adversity Group, moderated by Khristy Nguyen, Senior HR Manager at the community, about the importance of having a roadmap for Black talent.
This is a conversation you don't want to miss!
Thursday, March 31, 2022, 4-5 pm ET
Are you a talent professional seeking additional ways to support and uplift your diverse workforce? Are you a Black professional looking to take charge of your career? Now, more than ever, retention has become a pressing topic of conversation when charting one's professional journey. Therefore, having adequate resources at your disposal is crucial.
The 4A's Foundation's 365BLACKPRINT initiative aims to provide a blueprint for recruiting and retaining incoming and existing Black talent in the industry.
Join us for an insightful conversation with three powerful women; Netta Dobbins, CEO of Mimconnect and Shameka M. Brown, Managing Partner at The Adversity Group, moderated by Khristy Nguyen, Senior HR Manager at the community, about the importance of having a roadmap for Black talent.
This is a conversation you don't want to miss!
Netta Dobbins
CEO Mimconnect |
Shameka Brown
Managing Partner The Adversity Group |
MODERATED BY:
Khristy Nguyen Senior Human Resources Manager the community |
Resources
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