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Black History Month is often short-lived as it is only celebrated in the shortest month of the year. It’s often retrospective and generally leans more toward acknowledgment of the contributions of Black people rather than encouraging action. To address this, The 4A’s Foundation has created an initiative entitled, 365BLACKPRINT.
We at the 4A’s Foundation believe we play a pivotal role in advancing social justice and to assist us along that journey, we are excited to announce a new initiative, 365BLACKPRINT: Black History Reimagined; an initiative focused on celebrating Black talent in the industry all 365 days of the year. Throughout 2021, we will honor Black industry trailblazers and up-and-coming disruptors. We will also help to define the future for incoming Black professionals and create a pathway for success for Black talent.
We at the 4A’s Foundation believe we play a pivotal role in advancing social justice and to assist us along that journey, we are excited to announce a new initiative, 365BLACKPRINT: Black History Reimagined; an initiative focused on celebrating Black talent in the industry all 365 days of the year. Throughout 2021, we will honor Black industry trailblazers and up-and-coming disruptors. We will also help to define the future for incoming Black professionals and create a pathway for success for Black talent.
365BLACKPRINT Initiative Timeline
Mirrored after a traditional blueprint, The 365BLACKPRINT is designed to drive specific action through quarterly themes throughout the year. We’ve looked at Black History through the lens of Honoring the Past, Holding the Torch, Defining the Future and Lifting as we Climb. Over the course of this year, we’ll focus on four quarterly themes below to move toward an equitable future for Black people in the advertising industry.
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Target Audience
As celebrations around Black History have often targeted the Black community,
it is our goal to center our collective information sharing with the broader industry.
it is our goal to center our collective information sharing with the broader industry.
Upcoming Events
Defining the Future: Solving Challenges in Recruiting and Succession Planning for Black Talent
Thursday, September 30, 2021, 4-5 pm ET
As the 4A’s Foundation works to create a blueprint for Black talent with our #365BLACKPRINT initiative, we have locked arms with key agency partners to launch Dear Black Talent, a “talent-first” pledge to make advertising the most diverse and inclusive industry. In recognition of this, please join key contributor Leslie Collin, Strategy Director with VMLY&R as he speaks with Amber Chenevert, PhD, Group Director, Strategy & Insights | Culture Studio Lead with VMLY&R, Gena Pemberton, Vice President, Director of Diversity, Equity, and Inclusion with Omnicom Health Group, Terea Shaffer, Cultural Curator Director with Saatchi & Saatchi, and the 4A’s Foundation’s Reema Elgohossain, Vice President, Talent, Equity & Inclusion about their commitment to solving challenges in recruiting and succession planning for Black talent. Register here.
Thursday, September 30, 2021, 4-5 pm ET
As the 4A’s Foundation works to create a blueprint for Black talent with our #365BLACKPRINT initiative, we have locked arms with key agency partners to launch Dear Black Talent, a “talent-first” pledge to make advertising the most diverse and inclusive industry. In recognition of this, please join key contributor Leslie Collin, Strategy Director with VMLY&R as he speaks with Amber Chenevert, PhD, Group Director, Strategy & Insights | Culture Studio Lead with VMLY&R, Gena Pemberton, Vice President, Director of Diversity, Equity, and Inclusion with Omnicom Health Group, Terea Shaffer, Cultural Curator Director with Saatchi & Saatchi, and the 4A’s Foundation’s Reema Elgohossain, Vice President, Talent, Equity & Inclusion about their commitment to solving challenges in recruiting and succession planning for Black talent. Register here.
Terea Shaffer
Cultural Curator Director Saatchi & Saatchi |
Amber Chenevert, PhD
Group Director, Strategy & Insights Culture Studio Lead | VMLY&R |
Gena Pemberton
VP, Diversity, Equity, and Inclusion Omnicom Health Group |
Reema Elghossain
VP, Talent, Equity & Inclusion 4A’s Foundation |
MODERATED BY:
Leslie Collin Strategy Director | VMLY&R |
Resources
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