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Black History Month is often short-lived as it is only celebrated in the shortest month of the year. It’s often retrospective and generally leans more toward acknowledgment of the contributions of Black people rather than encouraging action. To address this, The 4A’s Foundation has created an initiative entitled, 365BLACKPRINT.
We at the 4A’s Foundation believe we play a pivotal role in advancing social justice and to assist us along that journey, we are excited to announce a new initiative, 365BLACKPRINT: Black History Reimagined; an initiative focused on celebrating Black talent in the industry all 365 days of the year. Throughout 2021, we will honor Black industry trailblazers and up-and-coming disruptors. We will also help to define the future for incoming Black professionals and create a pathway for success for Black talent.
We at the 4A’s Foundation believe we play a pivotal role in advancing social justice and to assist us along that journey, we are excited to announce a new initiative, 365BLACKPRINT: Black History Reimagined; an initiative focused on celebrating Black talent in the industry all 365 days of the year. Throughout 2021, we will honor Black industry trailblazers and up-and-coming disruptors. We will also help to define the future for incoming Black professionals and create a pathway for success for Black talent.
365BLACKPRINT Initiative Timeline
Mirrored after a traditional blueprint, 365BLACKPRINT is designed to drive specific action through quarterly themes throughout the year. We’ve looked at Black History through the lens of Honoring the Past, Holding the Torch, Defining the Future and Lifting as we Climb. 365BLACKPRINT will address the following themes to move toward an equitable future for Black people in the advertising industry.
Honoring The Past
Before we can move toward a more equitable future for Black people, we first must honor the Black trailblazers that came before us. We aim to center our efforts in magnifying the stories and impact of Black trailblazers in the advertising industry.
Holding The Torch
As Black trailblazers have laid the foundation for up and coming Black talent, it is important to focus our attention on those who are breaking glass ceilings and knocking down new doors in Black culture.
Defining the Future
Once such barriers have been broken, we urge the industry to be more attentive to the impact of recruiting, retaining, and growing black talent as well as understanding the role of active allyship.
Lifting as we climb
Now that we have a clear understanding of the impact of Black people in the advertising industry, it is our responsibility to share resources and information to the next generation of Black talent to create a pathway to success.
Honoring The Past
Before we can move toward a more equitable future for Black people, we first must honor the Black trailblazers that came before us. We aim to center our efforts in magnifying the stories and impact of Black trailblazers in the advertising industry.
Holding The Torch
As Black trailblazers have laid the foundation for up and coming Black talent, it is important to focus our attention on those who are breaking glass ceilings and knocking down new doors in Black culture.
Defining the Future
Once such barriers have been broken, we urge the industry to be more attentive to the impact of recruiting, retaining, and growing black talent as well as understanding the role of active allyship.
Lifting as we climb
Now that we have a clear understanding of the impact of Black people in the advertising industry, it is our responsibility to share resources and information to the next generation of Black talent to create a pathway to success.
Target Audience
As celebrations around Black History have often targeted the Black community,
it is our goal to center our collective information sharing with the broader industry.
it is our goal to center our collective information sharing with the broader industry.
Upcoming Events
Talent Talk: 365BLACKPRINT webinar series
Agitation Takes Inspiration
Thursday, March 11, 4 – 5 p.m. ET
Deidre Smalls-Landau is an award-winning advertising executive who has been at the forefront of the industry for more than 20 years. The following conversation will shed light on Deidre’s journey of being a relentless leader in her pursuit of finding truth and making space for community in traditional business models. Interviewed by IPG Mediabrands Global CEO Daryl Lee, Deidre will share her story of resilience, impact and how we can adapt to having a “no excuses” mindset.
Agitation Takes Inspiration
Thursday, March 11, 4 – 5 p.m. ET
Deidre Smalls-Landau is an award-winning advertising executive who has been at the forefront of the industry for more than 20 years. The following conversation will shed light on Deidre’s journey of being a relentless leader in her pursuit of finding truth and making space for community in traditional business models. Interviewed by IPG Mediabrands Global CEO Daryl Lee, Deidre will share her story of resilience, impact and how we can adapt to having a “no excuses” mindset.
Deidre Smalls-Landau
Chief Marketing Officer and EVP, Global Culture, UM |
Daryl Lee (Interviewer)
Global CEO, IPG Mediabrands |
Resources
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