ReACT is an annual advertising competition that offers High School students the opportunity to respond to an industry’s request for proposal (RFP) brief. Those participating will develop insights, creative, top line media allocation, and potential client partnership ideas in teams, and be assigned advertising roles that mirror career titles seen in the industry (i.e. account manager, creative director, media director, senior strategist, visual producer, etc.). Teams have access to guiding materials, resources, and mentorship conducted by industry professionals who volunteer their time, and on the final day of the competition, each group will present to a panel of industry professionals, where they are evaluated on their final concepts.
The 4A’s Foundation Career Day is a full-day immersive event geared towards providing industry access, professional networking, and learning & development opportunities to high school students. The day consists of partnering agencies and industry professionals hosting workshops and panels that provide students the opportunity to learn about various topics including the types of careers one can have in multicultural marketing, talent diversity, strategy/account management skills, new industry trends and much more.
Students benefit from year round site visits to different agencies. Through these experiences, students are exposed to different types of agencies as well as processes of work, while also learning from small scale workshops and continued mentorship.
The 4A’s foundation works to host as well as facilitate placement for nearly 200 NYC public school students every year. As part of our commitment to the cultivation of a diverse talent pipeline, we stand by the need for more work-based learning experiences for our ambitious next generation. Internships are usually organized as winter and summer intensives, where high school students work near full time hours, as well as year round internships coupled with curriculum based learning.