Our MissionThe 4A’s Foundation exists to advocate for and connect diverse talent to the marketing industry. We celebrate a community that fosters a culture of curiosity, creativity and craft to fuel a more equitable future. By investing in and developing them, we believe that possibilities are endless.
Our Mission in ActionEstablished in 1997, the 4A’s Foundation is committed to identifying, developing, empowering and ensuring the most diverse talent enters and succeeds in the marketing industry. We achieve this through our robust initiatives and programs aimed at discovering and cultivating talent across their educational and professional career journey: Education (High Schools), Dear Black Talent, Multicultural Advertising Intern Program (MAIP) Fellowship and Alumni, Scholarships, Spotify Pulse, and Vanguard. We have provided over $3.5 million dollars in awards, grants and scholarships to deserving students studying advertising, marketing, media, creative arts and public relations. The MAIP Alumni Association of over 4,300+ professionals is the largest diverse community in the industry. Our High School initiatives have prepared more than 1,000 diverse high school students for careers in Marketing. |
Lester Wunderman Scholarship
The Lester Wunderman Scholarship Fund is uniquely designed to support talented students from diverse backgrounds, with broad skills and lived experiences, all with the common desire to pursue a career in marketing (defined as the evolving practices of advertising, as well as direct, digital, mobile, and social media marketing). To ensure his impact and legacy continue for generations, this endowed fund is to benefit students by awarding two individuals $5,000 toward their goals. The application process opens on Monday, November 14 2022, and closes on Friday, January 6, 2023. |
2023 Spotify Pulse Fellowship
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The 4A’s and 4A’s Foundation condemn the recent attacks and hate crimes leveled against the Asian-American and Pacific Islander communities. Being anti-racist means standing up
against all forms of racism and bigotry. We remain united in the continued fight for equity, inclusion and belonging for all. #StopAsianHate 
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