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Details subject to change. Please check back for updates as speakers and sessions are being added regularly.
Sunday, FEB. 23
1 – 1:55 p.m.
Registration
Registration
1:55 – 2:05 p.m.
Welcome
Welcome
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Simon Fenwick
EVP, Talent, Equity & Inclusion Alexis M. Agosto Director–MAIP Programs, 4A’s Foundation National MAIP Alumni Council |
2:05 – 3 p.m.
Mastering the G-Code
Want to drive your career forward? Looking to step into that leadership role? Then it’s time to master the G-Code.
Join us as we discuss this unique combination of skills that will advance your career at every stage.
Mastering the G-Code
Want to drive your career forward? Looking to step into that leadership role? Then it’s time to master the G-Code.
Join us as we discuss this unique combination of skills that will advance your career at every stage.
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Ronnie Dickerson Stewart
Chief Diversity Officer, Publicis Groupe |
3 – 3:45 p.m.
Thinking Your Way out of Imposter Syndrome
We all struggle with owning our seat at the table. Join us as we assess what imposter syndrome is, why it affects our community, and how we can overcome it to live our most successful lives.
Thinking Your Way out of Imposter Syndrome
We all struggle with owning our seat at the table. Join us as we assess what imposter syndrome is, why it affects our community, and how we can overcome it to live our most successful lives.
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Alexis M. Agosto
Director–MAIP Programs, 4A’s Foundation Reema Elghossain VP, 4A's Foundation |
3:45 – 4:15 p.m.
Break
Break
4:15 – 5 p.m.
Mental Health for Men of Color
In this panel, we will thoughtfully examine the stigma surrounding mental health challenges among men of color. Highlights will include:
Mental Health for Men of Color
In this panel, we will thoughtfully examine the stigma surrounding mental health challenges among men of color. Highlights will include:
- The impact of toxic masculinity and gender stereotyping on identification and treatment of mental health issues
- Common challenges stemming from microaggressions, including depression and anxiety
- Coping mechanisms and support systems in place for those struggling
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Carl Desir
Global Executive Director–Diversity & Inclusion, R/GA Cavel Khan SVP–Client Partnerships, North America, Vice Media Group Jason Rosario Founder & Creative Director, The Lives of Men Ashok Sinha VP–Corporate Communications, Warner Media Moderator: Alexander Medina Community Engagement Manager, Mayor’s Office of ThriveNYC |
5 – 5:45 p.m.
Women of Color Entrepreneurs: The Road Less Traveled
Ever wanted to step out and become your own entrepreneur? Not sure you have what it takes?
Join us as we discuss the ins and outs of how to embark on your own entrepreneurial journey.
Women of Color Entrepreneurs: The Road Less Traveled
Ever wanted to step out and become your own entrepreneur? Not sure you have what it takes?
Join us as we discuss the ins and outs of how to embark on your own entrepreneurial journey.
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Netta Dobbins
CEO & Co-Founder, Minorities in Media Connect (Mimconnect) Mara Lecocq Brand & Community Director, Fishbowl Co-Founder, Where Are The Boss Ladies Sharon Lee Thony Founder & Principal, Sharon Lee Thony Consulting Yai Vargas Founder & CEO, Yai Diversity Consulting Founder, The Latinista Moderator: Samantha Gordon VP–Social Impact, Fenton |
5:45 – 6 p.m.
Day 1 Wrap Up
Day 1 Wrap Up
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Alexis M. Agosto
Director–MAIP Programs, 4A’s Foundation |
6 – 9 p.m.
Reception and MAIP Strut Ball…The Art of Storytelling
Reception and MAIP Strut Ball…The Art of Storytelling
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Leggoh Labeija
Founder & CEO, Open To All Gillette Oricci Founding Mother, House of Oricci Sponsored by Amazon |
Monday, FEB. 24
8:30 – 9:25 a.m.
Registration & Breakfast
Registration & Breakfast
9:25 – 9:30 a.m.
Welcome
Welcome
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Marla Kaplowitz
President & CEO, 4A's |
9:30 – 10 a.m.
Keynote Address
Keynote Address
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Walter Geer III
SVP–Group Creative Director / Digital Experience + Innovation, TBWA\WorldHealth |
10 – 10:40 a.m.
The Power of Feeling Your Feelings at Work
Emotions are one of the oldest forms of human intelligence, but suppressing emotions in the workplace has
become the norm. In this conscious-leadership session, learn how to:
The Power of Feeling Your Feelings at Work
Emotions are one of the oldest forms of human intelligence, but suppressing emotions in the workplace has
become the norm. In this conscious-leadership session, learn how to:
- Recognize and process your five core emotions in real time: fear, anger, sadness, joy, and creative energy
- Effectively communicate emotions without toxicity or outburst
- Become a stronger and better leader by acting on the clarity and wisdom of your emotions
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Neisha Tweed Bell
Creative Lead, Creative Shop, Facebook Joyce Chen Head of Global Production, Facebook Sponsored by Facebook |
10:40 – 11:20 a.m.
Navigating your Career Journey: The Corporate Ladder Meets the Jungle Gym
Audience members will take away key lessons on navigating today’s corporate culture and the vastly changing landscape through intrapreneurial practices, mentoring, networking, transforming losses into wins, and more. The corporate ladder is now a jungle gym, and success is no longer measured one upward step at a time, but in several varied moves along your professional journey.
Navigating your Career Journey: The Corporate Ladder Meets the Jungle Gym
Audience members will take away key lessons on navigating today’s corporate culture and the vastly changing landscape through intrapreneurial practices, mentoring, networking, transforming losses into wins, and more. The corporate ladder is now a jungle gym, and success is no longer measured one upward step at a time, but in several varied moves along your professional journey.
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Trisch Smith
Global Chief Diversity and Inclusion Officer, Edelman |
11:20 a.m. – 12 p.m.
Diversity, Equity & Inclusion: The Role You Play
This panel will outline what DE&I means in the industry, the role the DE&I lead plays, and how you can support initiatives within your organization—with or without the title.
Diversity, Equity & Inclusion: The Role You Play
This panel will outline what DE&I means in the industry, the role the DE&I lead plays, and how you can support initiatives within your organization—with or without the title.
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Daisy Auger-Dominguez
Founder, Auger-Dominguez Ventures Jezz Chung Diversity & Engagement Lead, Anomaly Xavier Jernigan Head of Cultural Partnerships, Spotify Moderator: Tiffany R. Warren SVP–CDO, OmnicomGroup Founder and President, ADCOLOR |
12 p.m. – 1 p.m.
Lunch
Lunch
12:10 – 12:50 p.m.
Lunch and Learns
What Work Are You Meant To Do?
Limited to 20 participants
It’s been said that when you love what you do, you never have to work a day in your life. In this workshop led by professional coach Carl Desir, we’ll explore your career path to help you get a better understanding of what work you are meant to do and create action steps to guide you towards your purpose. Whether you’re curious about what’s next, switching careers, or happy where you are, this session will dive into what your purposeful work is.
Lunch and Learns
What Work Are You Meant To Do?
Limited to 20 participants
It’s been said that when you love what you do, you never have to work a day in your life. In this workshop led by professional coach Carl Desir, we’ll explore your career path to help you get a better understanding of what work you are meant to do and create action steps to guide you towards your purpose. Whether you’re curious about what’s next, switching careers, or happy where you are, this session will dive into what your purposeful work is.
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Carl Desir
Global Executive Director–Diversity & Inclusion, R/GA |
Disrupting Thought Patterns
Leaving you with some concepts that will help you help others see those “what were they thinking?!”
moments—in strategy, in creative work, in execution—before they ever threaten careers or client business.
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Vita M. Harris
EVP–CSO, FCB Global Sponsored by FCB Global and FCB Health |
1 – 2 p.m.
Choice Workshops
Choice Workshops
How to Create a Brand Blueprint
This session will teach you a tool, similar to those used at consumer packaged goods companies, called a brand blueprint. It outlines a brand's unique positioning in the marketplace and helps marketers strengthen a brand's relationship with its most loyal consumers. We'll cover how to develop a compelling target description, how to articulate a consumer insight that your brand can leverage, and how to build a blueprint to help your brand stand out.
This session will teach you a tool, similar to those used at consumer packaged goods companies, called a brand blueprint. It outlines a brand's unique positioning in the marketplace and helps marketers strengthen a brand's relationship with its most loyal consumers. We'll cover how to develop a compelling target description, how to articulate a consumer insight that your brand can leverage, and how to build a blueprint to help your brand stand out.
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Lisa S. Lee
Principal and Founder, Lila & Company |
Less Stretch, More Flex: Owning Your Communication Style
What makes a good communicator? Or a strong team leader? We dispel the myth that being assertive is the only way to build connections or drive results. Instead, we will reveal your natural communication style and alert you to clues for understanding how others engage differently. Understanding that the key lies in harnessing your own strengths and strategically style-flexing, we give you methods for adapting your style to be more powerful and effective with others.
What makes a good communicator? Or a strong team leader? We dispel the myth that being assertive is the only way to build connections or drive results. Instead, we will reveal your natural communication style and alert you to clues for understanding how others engage differently. Understanding that the key lies in harnessing your own strengths and strategically style-flexing, we give you methods for adapting your style to be more powerful and effective with others.
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Elaine Mesa
Director–Learning Experience Design, Professional and Organizational Development, 4A’s |
The Mindful Manager
Being a manager is tough work. Being a great manager is intentional work. It is a craft to be able to delegate work in a way that stretches, motivates, and develops people. It is an artform to be an active listener and hear the non-verbal messages that others offer you as loud as their words. It takes finesse to be able to lower your presence in a room to create space for others to shine. And generosity to use your voice to amplify those around you vs. drowning them out. Whether you have been managing others for three months or three years, join us as we explore some of the core competencies that can help you elevate, develop, and stretch those around you while also achieving the performance goals and results expected of you and your team.
Being a manager is tough work. Being a great manager is intentional work. It is a craft to be able to delegate work in a way that stretches, motivates, and develops people. It is an artform to be an active listener and hear the non-verbal messages that others offer you as loud as their words. It takes finesse to be able to lower your presence in a room to create space for others to shine. And generosity to use your voice to amplify those around you vs. drowning them out. Whether you have been managing others for three months or three years, join us as we explore some of the core competencies that can help you elevate, develop, and stretch those around you while also achieving the performance goals and results expected of you and your team.
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Kathleen King
VP–Learning and Talent, Omnicom Health Group Sponsored by Omnicom Health Group |
Navigating the New Normal: From Allyship to Action
Designed for male participants
Jason Rosario leads a conversation with leaders about evolving male allyship in the advertising industry and taking real action to build collaborative relationships. The discussion begins with a traditional panel conversation exploring actionable steps men can take to advocate for, and on behalf of, underrepresented groups in the workplace. In the second half of the panel, Jason presents a hypothetical scenario on stage and asks paneliststo react and respond. Using elements of the fishbowl, (safe space, vulnerability, authenticity), weconclude by modeling the types of actions men can take to become allies.
Jason Rosario
Founder & Creative Director, The Lives of Men
Founder & Creative Director, The Lives of Men
2 – 2:20 p.m.
Break
Break
2:20 – 3:20 p.m.
Choice Workshops
Choice Workshops
How We Tell Our Story: Creating Personal Narratives
What is your superpower? How did you get to where you are now? Everyone has a story to tell. This interactive breakout session led by Stephanie LeBlanc-Godfrey from Google will help you build your conversation muscles by learning how to craft your personal narrative and practice presenting it to others.
What is your superpower? How did you get to where you are now? Everyone has a story to tell. This interactive breakout session led by Stephanie LeBlanc-Godfrey from Google will help you build your conversation muscles by learning how to craft your personal narrative and practice presenting it to others.
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Stephanie LeBlanc-Godfrey
Global Lead–Community Inclusion Programs for Intersectional Communities, Google Sponsored by Google |
Inspiring a Team
Inspiring a team is a mark of all great leaders who create high-performing, winning teams. Inspiring a Team will teach participants how to create an environment where a team will feel inspired. We will review a powerful model and actionable steps that can be used to build a cohesive, effective team. As a result, the manager will have a high-performing team that will go to great lengths for the success of the overall team.
Inspiring a team is a mark of all great leaders who create high-performing, winning teams. Inspiring a Team will teach participants how to create an environment where a team will feel inspired. We will review a powerful model and actionable steps that can be used to build a cohesive, effective team. As a result, the manager will have a high-performing team that will go to great lengths for the success of the overall team.
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Eric Prado
Founder, FireFlyHigh |
Reimagining Mental Health for Us, by Us
Storytelling is a powerful tool for rewriting harmful or inaccurate narratives about mental health. This is especially necessary for people of color, who are often left out of mainstream mental-health conversations and media. In this design-thinking workshop, we’ll break into small groups to brainstorm imaginative campaigns, highlighting our untold stories to destigmatize mental health for POC. This won’t be your usual sit-down-and-snooze session! You can expect lots of Post-Its, opportunities to connect with fellow attendees, and vulnerable conversation about what we need to thrive.
Storytelling is a powerful tool for rewriting harmful or inaccurate narratives about mental health. This is especially necessary for people of color, who are often left out of mainstream mental-health conversations and media. In this design-thinking workshop, we’ll break into small groups to brainstorm imaginative campaigns, highlighting our untold stories to destigmatize mental health for POC. This won’t be your usual sit-down-and-snooze session! You can expect lots of Post-Its, opportunities to connect with fellow attendees, and vulnerable conversation about what we need to thrive.
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Cassandra Lam
CEO and Co-Founder, The Cosmos |
Think Global, Perform Local: The Transformative Age Strategies Behind Global Digital Media
Take an in-depth journey in the evolution of how global digital media impacts our conscious and subconscious daily lives, how to best understand global digital trends that can impact you or your client’s business, the rules of engagement that enforce global digital media, and how to prepare for a cookie-less world.
Take an in-depth journey in the evolution of how global digital media impacts our conscious and subconscious daily lives, how to best understand global digital trends that can impact you or your client’s business, the rules of engagement that enforce global digital media, and how to prepare for a cookie-less world.
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Yessenia Morales
VP–Global Partner Innovation, Kinesso / IPG |
3:20 – 3:40 p.m.
Break
Break
3:40 – 4:40 p.m.
Choice Workshops
Choice Workshops
Advocating for Yourself
(details TBD)
(details TBD)
Pele Cortizo-Burgess
Chief Product Officer, Initiative
Ralph Nader
SVP–Talent Acquisition, IPG Mediabrands
Jessica Torres-Soto
SVP–Head of Diversity & Inclusion–U.S. and H.R. Business Partner, IPG Mediabrands
Sponsored by IPG Mediabrands
Chief Product Officer, Initiative
Ralph Nader
SVP–Talent Acquisition, IPG Mediabrands
Jessica Torres-Soto
SVP–Head of Diversity & Inclusion–U.S. and H.R. Business Partner, IPG Mediabrands
Sponsored by IPG Mediabrands
Creativity with Purpose
Consumers are choosing to put their money into brands that are purpose-driven. Nearly two-thirds of millennials and Gen Z have expressed a preference for brands that have a point of view and stand for something. Brands with a high sense of purpose have experienced a brand valuation increase of 175% over the past 12 years, compared to the median growth rate of 86% and a 70% growth rate for brands with a low sense of purpose, according to Kantar Consulting's new Purpose 2020 report “Inspiring Purpose-Led Growth,” made available to Marketing Dive. In times like this, with uncertainty and negativity in the news, we have an opportunity to turn things into positives in healthcare. Join us on this creative journey through empathy, action, and innovation to learn more.
Sponsored by FCB Global and FCB Health
Consumers are choosing to put their money into brands that are purpose-driven. Nearly two-thirds of millennials and Gen Z have expressed a preference for brands that have a point of view and stand for something. Brands with a high sense of purpose have experienced a brand valuation increase of 175% over the past 12 years, compared to the median growth rate of 86% and a 70% growth rate for brands with a low sense of purpose, according to Kantar Consulting's new Purpose 2020 report “Inspiring Purpose-Led Growth,” made available to Marketing Dive. In times like this, with uncertainty and negativity in the news, we have an opportunity to turn things into positives in healthcare. Join us on this creative journey through empathy, action, and innovation to learn more.
Sponsored by FCB Global and FCB Health
Demystifying Burnout: Strategies for a Supportive Workplace
In an increasingly stressful world where people spend most of their waking hours at work, many are experiencing increased states of emotional, physical, and mental exhaustion, better known as burnout. Join us in identifying the six drivers of burnout, the different ways burnout can manifest itself, and tactical tips to implement at your workplace to mitigate burnout. We will also explore how workplaces can promote mental health, and how employers and employees can work concurrently to address burnout.
In an increasingly stressful world where people spend most of their waking hours at work, many are experiencing increased states of emotional, physical, and mental exhaustion, better known as burnout. Join us in identifying the six drivers of burnout, the different ways burnout can manifest itself, and tactical tips to implement at your workplace to mitigate burnout. We will also explore how workplaces can promote mental health, and how employers and employees can work concurrently to address burnout.
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Sophie Pauze
Director of Strategic Partnerships, Mayor's Office of ThriveNYC Rachael Steimnitz Senior Manager, Mayor's Office of ThriveNYC |
Feedback: Keys to Delivering and Receiving Constructive Criticism
This workshop aims to raise attendees’ awareness around giving and receiving feedback. The facilitator spends time analyzing different feedback delivery opportunities and exploring the different perspectives that are experienced during those conversations. Attendees will learn techniques to deliver constructive criticism, handle difficult conversations, and gain a better understanding of how their words may negatively affect an employees’ growth. They will also spend time discussing how their response to feedback affects how frequently they receive it. The facilitator will lead a series of exercises, provide examples, and offer scenarios achieving the following objectives:
• Understand the importance of being aware of perspective
• Review listening techniques to improve communication between team members
• Explore how interpretations and assumptions affect feedback exchanges
• Discuss steps when feedback doesn't appear to be working
• Review tactics for building trust with management and staff to help simplify feedback delivery
This workshop aims to raise attendees’ awareness around giving and receiving feedback. The facilitator spends time analyzing different feedback delivery opportunities and exploring the different perspectives that are experienced during those conversations. Attendees will learn techniques to deliver constructive criticism, handle difficult conversations, and gain a better understanding of how their words may negatively affect an employees’ growth. They will also spend time discussing how their response to feedback affects how frequently they receive it. The facilitator will lead a series of exercises, provide examples, and offer scenarios achieving the following objectives:
• Understand the importance of being aware of perspective
• Review listening techniques to improve communication between team members
• Explore how interpretations and assumptions affect feedback exchanges
• Discuss steps when feedback doesn't appear to be working
• Review tactics for building trust with management and staff to help simplify feedback delivery
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Rudy R. Racine
CEO, HireLearners |
4:40 – 5 p.m.
Break
Break
5 – 5:30 p.m.
Own Who You Are
You asked, we answered. Join us for this authentic conversation where our senior leaders provide real and raw answers to the questions you’ve asked on the MAIP Fishbowl.
Powered by Fishbowl
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Walter Geer III
SVP–Group Creative Director / Digital Experience + Innovation, TBWA\WorldHealth Saneel Radia Global Chief Innovation Officer, R/GA Moderator: Mara Lecocq Brand & Community Director, Fishbowl Co-Founder, Where Are The Boss Ladies |
5:30 – 5:40 p.m.
The Future of the Foundation
The Future of the Foundation
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Reema Elghossain
VP, 4A's Foundation Ronald Lewis VP–Creative Director, McCann Health NY |
5:40 – 5:50 p.m.
Closing Remarks
Closing Remarks
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Alexis M. Agosto
Director–MAIP Programs, 4A’s Foundation Reema Elghossain VP, 4A's Foundation |
