MAIP Summit 2019

The 2019 MAIP Summit was held in January at Convene in midtown Manhattan. Focused on adaptive leadership, alumni had an opportunity to learn from senior thought-leaders both from within and outside the industry around innovative best practices, enabling them to further their professional development
and re-engaging with their alumni community.

Conversations around the changing faces of leadership coupled with workshops centered on the impact of generational differences in the workplace, financial literacy, and wellness. Arming all that attended with a comprehensive toolkit to take back to their agencies, as well as to implement in their personal lives.

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AGENDA

9:00 - 10:00AM
BREAKFAST AND REGISTRATION

10:00 - 10:05AM
WELCOME

Alexis Agosto, Manager, Talent Engagement & Inclusion - Alumni Relations & Scholarships, 4A’s
Reema Elghossain, VP, 4A's Foundation, Talent Engagement & Inclusion, 4A's
Alecia Page, Manager, Talent Engagement & Inclusion - MAIP Fellowship, 4A’s

10:05 - 10:35AM
THE STATE OF THE INDUSTRY

Marla Kaplowitz, President & CEO, 4A's
Marc Strachan, Chairman, ADCOLOR

The one constant within the advertising industry is change. Sit with Marla Kaplowitz, President and CEO of the 4A's and Marc Strachan, Chairman of ADCOLOR, on how the industry is evolving and what that means for both leadership and today's talent.

10:35 - 11:15AM
WHAT IT TAKES TO LEAD AN AGENCY: A CONVERSATION WITH INDUSTRY TRAILBLAZERS

Karrelle Dixon, Managing Director, Wieden + Kennedy
Franke Rodriguez, Partner/CEO, Anomaly
Aarti Thiagarajan, Managing Director, Mother New York

Moderated by Ela Mesa, Director of Educational Partnerships, 4A's

In today's time of rapid change and competition, the traditional leadership models require an entirely different set of expertise. This discussion will shed light on the skill-set one needs in order to effectively lead an agency in today's rapidly evolving industry.

11:15AM - 11:55 PM
IN LIVING COLOR: A DAY IN THE LIFE OF A CREATIVE POC

Husani Barnwell, Associate Creative Director, Designer and Educator
Piper Hickman, Group Creative Director, 360i
Gil Kuruneri, Creative Leader, Pirate Team
Shaunah Margaret, Co-Founder of Women Who Create, Senior Copywriter at Rauxa

Moderated by Bennett D. Bennett, Freelance Copywriter

This panel style discussion will shed light on 1) the challenges of being a creative POC in the industry, 2) the latest creative technologies used to meet the demands of the industry, 3) panelists personal inspiration/creative outlets, 4) changes needed within the creative discipline, and 5) insight on transitioning through from mid-level to senior-level creative roles.

12:00 - 1:00PM
LUNCH

12:10PM - 12:55PM
LUNCH AND LEARN

Blurred Lines: Embracing Being Biracial as a Business Advantage - Shauna Sweeney, Head of Global Industry Marketing, Facebook

Join Shauna Sweeney, Head of Global Industry Marketing at Facebook and a proud Hapa for a discussion of privilege, potential, and possibilities in her personal journey and the coming biracial advertising boom.

1:00 - 2:00PM
CHOICE WORKSHOPS (Choose 1)
Get Your Mind Right: Workplace Trauma and its Effect on Mental Health

Byron Young, Child, Adolescent and Adult Psychiatrist, Emotional Wellness Program Developer and Consultant, ThriveNYC
Sophie Pauze, Strategic Partnerships/Mental Health Worker, ThriveNYC

This workshop explores how to build a trauma-informed culture in a workplace setting that integrates knowledge throughout the organization. Participants will develop an understanding of the impact of workplace trauma on individual health and relationships while equipping their toolkits with initiatives that HR department's should be implementing within the organizations culture to mitigate workplace trauma.

Mo' Money Mo' Problems: A Company’s Role in Your Financial Literacy - Marilyn F Booker, Managing Director, Urban Markets Group, Morgan Stanley

The focus of this workshop will be to create a synthesis of knowledge, awareness, skill, attitude, and behavior in money management that can be translated to both one’s personal life and overall business. Learn about what role your company/organization plays in your financial literacy, including but not limited to investments, stock holdings, and overall economic growth.

The ‘Real’ on Leadership: 6 Steps to Becoming a Boss People Want to Follow - Darla Price, SVP, Executive Account Director, McCann New York Executive Coach, IPG Women’s Leadership Network Chair Emeritus

Are you an up-and-coming leader, manager, or soon-to-be manager? It’s important that as you advance, you help your team learn and grow as well. This session will arm you with skills to lead with a coach mindset, and get the best performance out of your team.

2:00 - 2:20PM
NETWORKING BREAK

2:20 - 3:20PM
CHOICE WORKSHOPS (Choose 1)

Executive Presence 101: Cultivating your Inner CEO - Ronnie Dickerson Stewart, VP, Talent Engagement & Inclusion, Digitas

A term often blanketed in mystique, this workshop will aim at defining executive presence and how to cultivate it in order to obtain better professional opportunities

#IamRemarkable - Eartha Petersen-Farngalo, Global Solutions Lead, Google and Lindsay Leykin, Industry Relations Manager, Google

#IamRemarkable is a Google-backed initiative empowering women and underrepresented groups to celebrate their achievements in the workplace and beyond. This workshop will highlight to participants the importance of self promotion in their careers and provide them with the tools to start developing this skill today.

The Demands of Today's Talent: Exploring Generational Differences - Adam Smiley Poswolsky, Millennial Workplace Expert

The goal of this workshop is to help participants better understand how generational differences can have an effect on ones executive leadership style. This workshop will provide participants with the necessary tools to be able to effectively communicate with both Generation Z, who will now enter into the workforce, and Millennials, who comprise of more than 70% of today's workforce.

3:20 - 3:30PM
NETWORKING BREAK

3:30 - 4:10PM
AUDIENCE DISCUSSION AND Q&A: BREATHING NEW LIFE INTO THE MAIP ALUMNI COMMUNITY

Alexis M. Agosto, Manager, Talent Engagement & Inclusion - Alumni Relations & Scholarships

As the industry is evolving, so do our needs as professionals. This roundtable discussion will help foster raw and real conversations on how MAIP can better develop, support, and assist its growing community of alumni.

4:10 - 4:20PM
WRAP-UP

Alexis M. Agosto, Manager, Talent Engagement & Inclusion - Alumni Relations & Scholarships
Reema Elghossain, VP, 4A's Foundation, Talent Engagement & Inclusion, 4A's