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MAIP 2020 Virtual Engagement Program
The 4A’s Foundation Multicultural Advertising Intern Program Fellowship has traditionally been a 22-week program that includes a 10-week paid internship at an advertising agency, providing fellows with real-world work experience. MAIP fellows have the opportunity to intern at locations nationally.
The MAIP Virtual Engagement Program was born as the 4A’s Foundation’s response to COVID-19. Through co-created content with participating agencies and industry partners, the MAIP VEP provides diverse students the opportunity to engage, learn, and develop from industry experts, agency partners, and MAIP Coaches.
The MAIP Virtual Engagement Program was born as the 4A’s Foundation’s response to COVID-19. Through co-created content with participating agencies and industry partners, the MAIP VEP provides diverse students the opportunity to engage, learn, and develop from industry experts, agency partners, and MAIP Coaches.
Important Dates
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MAIP VEP Start Date
June 8th, 2020 |
MAIP VEP End Date
August 28th, 2020 |
The Face of Talent
August 24th to August 28th, 2020 |
Program Framework
Three Phases
Three Phases
All phases are interactive, collaborative and outcome focused content
sourced from experts across the agency community |
Ride Along Cross-Training & Context
Fellows are divided into cohorts and go through a sample campaign “Riding along” with each role for the life-cycle of the case study/brief
• A client brief is presented by agency
• MAIP Fellows practice the role each person in the campaign (from account manager to strategist, creative etc)
• MAIP Fellows will answer questions for their specific role, discuss their ideas with the cohort, then meet live with an industry expert. The expert walks them through their process, discuss ideas, answer questions.
• A client brief is presented by agency
• MAIP Fellows practice the role each person in the campaign (from account manager to strategist, creative etc)
• MAIP Fellows will answer questions for their specific role, discuss their ideas with the cohort, then meet live with an industry expert. The expert walks them through their process, discuss ideas, answer questions.
Skill Building Fundamental & Advanced
• Fellows take online courses that combine on-demand, live and social learning elements
– Agency fundamentals
– Discipline specific content
• Fellows attend MAIP Labs
• Fellows meet regularly with MAIP Coaches
– Agency fundamentals
– Discipline specific content
• Fellows attend MAIP Labs
• Fellows meet regularly with MAIP Coaches
The Project Skills Application & Portfolio Building
The details of this project will ultimately be determined by a working group of participating agencies
The details of this project will ultimately be determined by a working group of participating agencies
• Multiple projects will be assigned based on the agency specialization or client potential
• Fellows are assigned to the project team
• Fellows are assigned roles and responsibilities, work collaboratively with their team to meet their deliverables
• Each team has a project guide (MAIP Alumni) who will support them as needed
• Teams will present their projects to agency virtually
• Fellows are assigned to the project team
• Fellows are assigned roles and responsibilities, work collaboratively with their team to meet their deliverables
• Each team has a project guide (MAIP Alumni) who will support them as needed
• Teams will present their projects to agency virtually
The Face of Talent
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VIRTUAL CAREER FAIR
Diversity Career Fair We will take the largest industry career fair and put it online, allowing you to meet with all the Fellows virtually, utilizing technology. Agencies will also be able to schedule 1:1 interviews with any Fellows |
VIRTUAL GREENHOUSE
Online Portfolio Review Online portfolio review catered toward fostering the relationship between creative recruiters and MAIP Fellows |
MAIPCon
One Day Forum A one-day forum providing MAIP fellows with a condensed learning and sharing experience, modeled on our MAIP Alumni Summit, the forum will allow industry and thought leaders to share best practices and insights |
TALENT eBook
Candidate Repository An exclusive, online repository for agencies to use when searching for entry level talent |
Why is the MAIP Virtual Engagement
Program important?
• Immediate & Long Game Benefits: Agencies and recruiters will have more opportunities to build relationships with these fellows, indulge in conversations, and develop a connection for immediate hiring needs and down the road.
• Now more than ever it is critical that we do not lose the diversity lens & voice that is so critical to the industry. Agencies can showcase their commitment to D&I initiatives even in a time of crisis.
• The program will continue to provide a pathway for the next generation of people of color to be connected to the industry. During a summer where there will be little to no interns in the pipeline, you will have access to 400+ trained, developed, and diverse talent that will be more prepared than any students coming out of college with no experience.
• It fosters a collaboration and builds a broader community and network across our industry
• Now more than ever it is critical that we do not lose the diversity lens & voice that is so critical to the industry. Agencies can showcase their commitment to D&I initiatives even in a time of crisis.
• The program will continue to provide a pathway for the next generation of people of color to be connected to the industry. During a summer where there will be little to no interns in the pipeline, you will have access to 400+ trained, developed, and diverse talent that will be more prepared than any students coming out of college with no experience.
• It fosters a collaboration and builds a broader community and network across our industry
