4A's Foundation Scholarships


Since 1997, the Advertising & Media industry has come together to increase diversity within agencies through the 4A’s Foundation. The industry's support has enabled, encouraged and empowered over 350 individuals to pursue a variety of careers in Advertising and Media. Through the unwavering support of this community, the following scholarships and funds are administered each year.

How to Apply

Each scholarship has its own application, applicant criteria and deadlines – read each scholarship information page carefully to apply.


Bill Bernbach Diversity Scholarship

The Bill Bernbach Diversity Scholarship, sponsored by DDB Worldwide, recognizes excellence in art direction and copywriting by awarding three students $5,000 each.

DigitasLBi Multicultural Scholarship

The DigitasLBi Multicultural Scholarship award was established to assist talented diverse students with college tuition who are seeking future careers in the advertising and marketing field. Awarded to MAIP fellows upon completion of the fellowship program.

Project ACT

Project ACT was established in 2006 to support diversity in the advertising agencies in New York City through education, employment, outreach, engagement, and retention. The fund provides resources to a wide range of organizations and programs that support the fund's mission, including the High School for Innovation in Advertising and Media (IAM) and the Manhattan Early College School for Advertising (MECA).

The Visto Bill Caspare Memorial Fund Scholarship

The Visto Bill Caspare Memorial Fund Scholarship was established in 2015 by Visto LLC, through the O’Toole Media Awards, to support diversity in the New Media and Data Science disciplines within advertising and media.

Helen Lansdowne Resor Scholarship

The international Helen Lansdowne Resor Scholarship will assist and promote talented female creative advertising students in honor of JWT’s (and the industry’s) first female copywriter, Helen Lansdowne Resor. For more information about the Helen Lansdowne Resor Scholarship please click HERE.

Operation Jumpstart

Operation Jumpstart provides financial assistance to aspiring multicultural art directors and copywriters, and has provided scholarships for more than 230 students since 1998.

MAIP Alumni Fund

The MAIP Alumni Fund provides alumni of the Multicultural Advertising Intern Program (MAIP) with the tools and resources needed to continue their professional growth and development.